Sample report for a made-up law firm: this is what the full review looks like. Run a real one
example.com
Website performance review
example.com scored 54/100: Needs Improvement. The site has a solid technical foundation and a professional appearance, but is significantly underperforming in local visibility and lead conversion. The most pressing gaps are the absence of LocalBusiness schema markup, no clear call to action near the top of the homepage, and no dedicated location pages. These three issues alone are likely responsible for a meaningful volume of missed inquiries from local search. Addressing them would improve both search visibility and the percentage of visitors who make contact.
Overall score
54/ 100
Needs Improvement
How it scored on each part of the job
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Reliability
Technical SEO · counts for 15% of the score
75 Strong
-
Job Clarity
On-Page SEO · counts for 20% of the score
60 Fair
-
Market Coverage
Local SEO · counts for 20% of the score
35 Weak
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Expertise
Content Authority · counts for 15% of the score
50 Fair
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Sales Ability
Conversion Architecture · counts for 20% of the score
40 Weak
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Professionalism
Trust & Credibility · counts for 10% of the score
65 Fair
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What to fix first
The biggest gaps we found, most urgent first.
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- Critical priority
- Market Coverage
No LocalBusiness schema markup detected
No structured data identifying the business location, service area, or business type was found on any crawled page.
Why it matters
Google uses LocalBusiness schema to display businesses in local search results and map packs. Without it, competitors with schema are far more likely to appear for local searches.
What to do
Add LocalBusiness JSON-LD schema to your homepage and contact page, including your name, address, phone number, and service area.
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- Critical priority
- Sales Ability
No strong call-to-action visible near the top of the homepage
No call to action (Schedule, Book, Request, Call, Get a Quote) was found in the first section visitors see on the homepage.
Why it matters
Visitors who do not see a clear next step within seconds will leave without contacting you. Every visit without a clear next step is a missed lead.
What to do
Add a prominent button such as 'Schedule a Free Consultation' or 'Get in Touch' near the top of the homepage.
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- High priority
- Market Coverage
No dedicated location pages detected
No pages specifically targeting a service city or region were found during the crawl.
Why it matters
Competitors with dedicated location pages will consistently outrank you for city-specific searches, capturing leads you should be getting.
What to do
Create a dedicated page for each city or region you serve, with localized content and a clear call to action.
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- High priority
- Sales Ability
Phone number is not clickable on mobile
A phone number was found on the site but is not wrapped in a tel: link.
Why it matters
Mobile visitors cannot tap to call directly, creating friction at the most important conversion moment.
What to do
Wrap every phone number in a clickable tel: link so mobile users can call with one tap.
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- Medium priority
- Professionalism
No client testimonials or reviews detected
No testimonial or review content was found on any crawled page.
Why it matters
Without social proof, visitors are being asked to trust you based on your own claims. Most people require third-party validation before contacting a service business.
What to do
Add 2–3 specific client testimonials to the homepage and service pages, including the client's name and outcome.
Your 30-day action plan
Written with AI from the review findingsIncluded in the full report: what to do, in what order, over the next four weeks.
Week 1–2: Fix local visibility
- Add LocalBusiness JSON-LD schema to the homepage and contact page (include name, address, phone, service area, and business category)
- Create at least one location-specific landing page targeting your primary service city with localized copy and a clear call to action
- Update your Google Business Profile so its name, address and phone number match your website exactly
Week 2–3: Make it easier to get in touch
- Add a clear call to action near the top of the homepage — "Schedule a Free Consultation" or "Get in Touch" — with a visible button linked to your contact page or a booking tool
- Make every phone number on the site clickable via a tel: link for mobile users
- Add a contact form to at least the homepage and contact page if one does not already exist
Week 3–4: Build trust and authority
- Add 2–3 client testimonials to the homepage with specific outcomes (not just praise)
- Expand service page content to at least 400 words per page, focusing on who you serve and what results they can expect
- Add your team or about page if one doesn't exist — local clients want to know who they're hiring
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